So I started to write a post about the issue of the Dervaes family trademarking the term “urban homestead” (oops, I wrote it). If you need some background, Agrariana’s Part l post and Part ll post seems, from my limited knowledge on it, to do a good job summarizing and analyzing the situation.
But then, I realized I’m not sure I have the time or the authority to write about this! We’re rural now, so though I once dabbled in urban homesteading, we are now following our personal path to freedom by growing and producing most of our own food on a tiny mini-farm that is not an urban homestead. I can’t take much time to write about this because I’ve got to get busy planting the seeds that will grow the future veggies for our our garden, even though there’s already a riotous homegrown revolution going on under the grow lights in our living room. Enough said?
Path to Freedom, Urban Homestead, Urban Homesteading, Grow the Future, Homegrown Revolution (and trowel/fist logo) are registered ® trademarks of Dervaes Institute.
Okay, okay, we’ve had our fun. And I poke fun because it IS so ridiculous on a certain level, to try to own language and concepts that exist without you. But, even though l’m shaking my head along with everyone else, I think I may have a wee bit of sympathy going for the Dervaeses. This tiny sympathy takes root in my belief that, if they hadn’t done it, someone else would have. Seriously. I truly think some marketing giant somewhere would have made a move to own “Urban Homestead” sometime soon, given its sudden, recent uptick in popularity. I imagine it to be some slick business school graduate, who probably made fun of the farm kids when he was in grade school. And I wonder if we’d be so up in arms about it if it hadn’t been one of our own. If a huge corporation started selling “Urban Homestead” trademark jeans and forbidding others to use their name - would we be this outraged? Or would we just absorb it quietly like we have all the other words and phrases that have been trademarked by the big guys? I’m not making any excuses for the grabby Dervaes behavior, either. I just wonder if it’s as simple as the Dervaes saw coming what I described, and decided to thwart that, without realizing what “if you have a trademark you have to defend it” was going to cost them on this one. And the mob will take them down, because they’re little enough that the mob can. Probably wouldn’t have been able to happen that way to Urban Homestead® jeans.













